Stop wasting another year in the gym just to have the same body for another year. Get the body that reflects your ambition without giving up your favourite food and endlessly counting calories. With me you'll have 6 pack abs going to the gym 3 days a week.
Twelve minutes on the exact mechanism: accountability, nutrition, training. No hype, no hustle language.
Our training and nutrition strategy focuses on an efficient pace to get you visible results without the usual burnout.
This result is locked in with our Reverse Diet process, ensuring the weight stays off for good.
You’ll spend no more than 3 hours per week with our efficient approach, because time is your most valuable asset
"Thanks to Jad, I've managed to achieve this transformation in 3 months. That's insane. Before, I struggled to lose the stubborn belly fat."
"I just didn't have the direction before, I just kept getting fatter and fatter. That extra layer of accountability has been huge."
"I've never had abs before, but now I got to abs. It's been transformational, I feel like a completely different person."
"My confidence has skyrocketed. I feel more open, I'm socialising more. I'm looking back at old photos and thinking, I've grown."
"I love food just as much as the next person. It was such a great way to lose weight while enjoying food. It's made me realise how much stronger I've become mentally."
"I joined every single gym you can name. Two weeks in, all I was doing was paying the membership. Eighteen years in a row."
Long work weeks, meals on the go, no energy left for the gym and every plan you've tried demanded more time than you have. That's why the weight hasn't moved.
We flip it: 3 gym days a week, food you actually eat (restaurants included), and a coach checking in daily. You lose about 1kg a week until the abs show around 16 weeks.
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Working 60+ hour weeks and feeling the frustration of tailored suits getting tight around the waist.
You've built an empire but lost the physical energy and sharp focus required to lead it.
You look in the mirror and feel a clear gap between your career success and your current condition.
You understand the benefit of outsourcing the stress of fitness to a dedicated expert.
You invest in an expert, only to be passed off to a junior who doesn't understand the requirements.
A generic diet and a 6-day split that's impossible to sustain long-term.
A starvation diet causes rapid weight regain the moment you finish the program.
When you apply a CEO's work ethic to a flawed fitness system, it'll always fail. The usual advice isn't built for a 70-hour work week.
Predictable, consistent fat loss. Watch the scale drop and your body change every single week.
"Ready for the wedding suit, first-ever abs"
Adam, 26"Without giving up Mexican food"
Dylan, teacher"After 18 years of quitting gyms"
Sabi, 40, chef & business owner"From complete beginner, on 3 hours a week"
Tyler, engineer"While working 80-hour weeks"
Johnny, real estate"From falling off every month to locked in"
Kal"Abs for the first time"
Layth, sales & med school"This transformation in 3 months, that's insane"
Michael, uni student"Belly gone in a month and a half"
Calvin, AI engineer"Without giving up his favourite meals"
Kevin, medical imaging
Weekly 30-minute consult, mindset and standards, not just numbers. 24/7 text support, 12-hour maximum response. Weekly progress photos, side-by-side.
Meal plans updated weekly against progress. Macro education so tracking becomes optional. Eat out daily if it fits. Reverse diet after the shred.
12-week in-app programs with video demos. Weekly form-check reviews. New phase every 12 weeks. 2–3 sessions; 10,000 steps replaces cardio.
Transform your physique without sacrificing your favorite meals. Every recipe is macro-optimized, delicious, and built for rapid fat loss.
Every exercise in your program comes with a video of Jad demonstrating it, plus weekly form-check reviews of your own videos.
Help you establish a routine that will allow you to lose 1kg+ of fat per week around your busy schedule.
Get you working towards 12% body fat, where you can start seeing visible abs.
Stay lean while building muscle without rebounding and gaining fat.
Visible six-pack. Professional photo and video shoot. Proof you keep.
Most clients see the six-pack around week 16. The remaining weeks are bonus support and the reverse-diet into maintenance. A season of work, not a life sentence.
Auditing your work week and travel · Mapping nutrition around your foods · Structuring training for minimum time · Delivering your personalised plan
Reviewing your daily meal photos · Answering real-time menu questions · Analysing form videos · Weekly strategy session
Calculating your new calorie level · Slowly increasing calories over 4 weeks · Restoring your metabolic rate · Teaching you how to eat more
Visible abs in 24 weeks, or we keep coaching you at no cost until you get there.
Clients average 15–20 kilograms lost over the program through our science-backed process.
You'll work directly with me, Jad. No junior coaches or hand-offs. Ever.
A full 4-week Reverse Diet ensures you maintain your results for life.
I'm Jad Kewan. I've spent 4.5 years building my own physique the same way I build my clients': measured, sustainable, no crash phases. Over the last 2 years I've coached 100+ men and taken 20+ of them to a visible six-pack.
I'm a Cert III & IV qualified fitness coach with Performance Nutrition accreditation, and a third-year Bachelor of Medicine student. Everything in the program is built from first principles: the numbers set the plan, not guesswork.
My job is to hold a standard you wouldn't hold alone, roughly 10% better than you'd do solo, every week, for 24 weeks.
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Qualifications recognised within the Australian Qualifications Framework and verifiable by QR code, right on the certificate.
Every question below comes from a real consultation call. If yours isn't here, ask it on the call.
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Book your 1-on-1 consultation. We'll map out your path in 30 minutes.
